Business cards is one of the cheapest price per piece unit a business creates to advertise their business and yet most business cards you see are not memorable at all. But worst yet they have no way of converting a potential client into a solid lead. We wanted to offer a few tips for creating an effective business card that will make you memorable and help you convert those possible leads:

-Know you market. You may say- “Well duh!” but too many times there are businesses who total skip this part just to have a “hip” looking card. For example if your business targets seniors you may want to adjust your text size so it is easier for those clients to read. Will you really get a referral if your lead cannot even read your card?

-Maximize space without clutter. Your business may have a lot of things to say but filling up your entire card with text and color may have a negative effect on you business. Nowadays printing things on the back side of business cards is a matter of pennies- SO USE THE SPACE. Don’t fill it up but use it as an opportunity to share something more about your business. For example if you are motivational speaker a list of topics you often discuss on the back might intrigue and convert a lead who is on the fence.

-A picture of yourself could make a difference. So you leave a networking event with 50 business cards and are now wondering to yourself “how am I ever going to remember all these people?” Well if there is a picture on the card you are going to have an easier time remembering that contact. If you are in a business where you are selling your service NOT having your picture on your card is NOT an option. Your picture will keep you memorable- period.

-CALL TO ACTION. Every other piece of advertising you have has a call to action- why not your business card?! At JDae Designs we think this is the most important part of your card. We all know that there needs to be contact information on the card but having a call to action is just as important. You told them who you are, who you work for, how to contact you but did you give them a reason to? Tell them what you offer, what you stand for or what you can do for them that is unique. Are you a Realtor? Do you offer a free market analysis of homes? Or do you specialize in foreclosures or shorts sale? Do you work by referral? Are you a Mortgage Lender? Everyone offers low rates to those who qualify but what loan programs do you offer that other companies don’t? Are you a non-profit business? Do you stand specially for something like providing resources to and medical care of children overseas? Are you looking for donations or people to support the cause? PEOPLE WANT TO KNOW- and you should tell them. Call them to action!

-Testing and Updating. Considering the small price per until you might try a few different calls to actions to see which things are well responded to and which things are not. Then go with what works best. Also keep your cards current with not only your contact information but with the call to action. The market changes and your cards should too.

These are only a few of many tips out there for effective business cards, but JDae Designs feels like these are some of the most important. For a free evaluation on your current business cards contact us directly 208-861-9841 or Valerie@JDaeDesigns.com. We will have your FREE evaluation back to you within 24hrs!

And if you know you need help creating effective business cards we are here for that too. We have competitive pricing on design and incredible printing quality. This month we are offering 500 full color, double sided cards with a double sided card design for ONLY $60. This could be be just the opportunity your business has been looking for- contact us TODAY!