Sure, all of us watch videos on YouTube.com but did you know you can utilize YouTube for your business?

All you have to do is sign up for an account on YouTube:

Create your profile:

And now you have your own YouTube Channel!

If you have filled in your entire profile, your channel will now searchable by the search engines like Google, have your name, photo, website and contact info. To make your channel even more search engine friendly you need to start adding videos. Some independent business owners may be a little intimidated by the the thought of recording a video of themselves and posting it for the world to see; but you can always start out with a short video and progress as time goes on. Not a fan of being in front of the camera? Record some audio and put in together with a Powerpoint presentation. This is just as effective and can be less terrifying. From an overview of your business, testimonials from clients, to industry tips, a thank you to all your employees, the possibilities of topics are endless (and I am sure you are thinking of one right now).

Need another reason to create your own channel for YouTube? Here are the stats straight from YouTube’s website:

Traffic and Stats

People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.

Demographics

Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. With such a large and diverse user base, YouTube offers something for everyone.

As we have shared before about joining Facebook, this is where the people are. Why shouldn’t you be there as well?

We would love to hear people’s success stories about implementing YouTube as a part of their social media campaign. Comment below and we will be sure to reward you.